How we choose.
The Occasion Manager curation process, explained.
The curation pipeline
The Candidate Pool
We start by scanning products from Amazon.in, Flipkart, Myntra, IGP, and FNP. But we don't just list them.
The Human Filter
Our curators review the shortlist. They look for products that solve a genuine problem or create genuine delight.
The BuyScore
Every product earns a 0–100 BuyScore on six transparent factors.
The List Context
Every list has a context key — birthday:mother, occasion:diwali:colleague. The same product might rank #1 for one context and #7 for another.
The Refresh Cycle
Lists are re-ranked when new products launch or prices drop. Every list shows when it was last updated.
BuyScore breakdown
- Recipient fit30%
Does it suit who it is for?
- Occasion20%
Does it belong at this event?
- Budget15%
Does it sit in the right price band?
- Cultural relevance15%
Does it respect regional and festive norms?
- Price / value10%
Is it fairly priced for what you get?
- Uniqueness10%
Is it more thoughtful than the obvious pick?
Questions
Do you take commissions?
Yes, from affiliate links: buy buttons may earn us a commission at no extra cost to you. But commission never influences BuyScore or rank.
Who writes the curator notes?
Our team. Every note and one-line summary is written by a person.
How often are lists updated?
Every list shows its last refresh date.
Can I suggest a product?
Yes — send it to us through the contact page.
Is this AI-powered?
No. Every list is manually curated.
What if a product is out of stock?
We re-rank within 48 hours.
Pages may also show advertising, clearly separated from editorial content. Questions or corrections? Write to us.